Sunday, January 20, 2019

Those evil tied houses

All last week's discussion of "tied houses" laws left my head spinning, so I decided to do some further research.

The original tied houses were pubs that were contracted with (or owned by) specific breweries to sell only that brewery's beer. The brewery got a steady source of demand, the pub got favorable pricing or exclusive sales rights, and everyone was happy.

Miller Cafe in Milwaukee (Photo: MillerCoors, via https://onmilwaukee.com/bars/articles/miller-tied-houses.html)

Well, not everyone. Tied houses were a villain to temperance campaigners. Pubs tied to breweries were fiercely competitive. (After all, it was doubly important to sell the beer -- it mattered to both the pub business and the brewery business!) The results were aggressive marketing tactics: low beer prices, offers of free lunch with drinks, and salty bar snacks, all things that encourage more drinking. Temperance leaders blamed alcohol consumption for crime and low living standards -- and tied houses were scourges that encouraged intoxication. (Adopting the second part of this narrative, many histories of tied house law partially blame the tied house system for Prohibition. If not for excessive drinking in tied houses, the logic goes, public outrage over alcohol wouldn't have been sufficient to justify the Eighteenth Amendment.)

When Prohibition was repealed after a disastrous thirteen years, states were given the responsibility of writing and enforcing their own liquor laws. Each created some form of a three-tier system with tied-house prohibitions.

From brewery-owned pubs where people got too drunk to wineries getting in trouble for tweets seems like a stretch, but there you go! California tied house laws were upheld in court as recently as 2017, and some people think these laws are still an essential part of encouraging temperance. It will be interesting to follow the legal developments: as tied house laws vs. First Amendment cases crop up around the country, this issue may end up in the Supreme Court.

Follow up on Regulation Lecture - Mobile Alcohol Delivery Platform


Came across this interesting article on how Eaze (cannabis) and Drizzly (alcohol) mobile delivery platforms navigated through the stringent regulation and achieved relative success so far. Key takeaways are below and more details can be found in this link: https://jilt.com/upsell/drizly-eaze-regulations/

·       Know market regulations inside and out
·       Focus on customer experience
·       Work with knowledgeable partners (In Drizzly's case, Wine & Spirits Wholesalers of America, an established distributor and also an early investor in the business has helped the business work with the regulators and expand nationally)
·       Build compliant technologies (including ID check, payment) 
·       Make data-driven decisions

Sparkling Reds...

At a restaurant with friends recently, I was introduced to a type of wine I literally would have thought was made up....except it was on the menu: sparkling reds.

The experience had me reflecting on various types of wine and wondering where the boundary was. Why did I find the idea of a sparkling red so offensive and what does this mean about our social taste in wine? The fact that I enjoy sparkling whites a lot meant that a sparkling red shouldn't really be such a crazy concept. The distinction felt as arbitrary as the fact that certain types of meats are eaten in one culture, while other individuals in another region would turn their noses up at it.

For anyone else who's wondering - sparkling reds is a small but growing category! There is some interesting background reading here in this article: https://www.eater.com/wine/2016/8/30/12694650/lambrusco-best-sparkling-wine

Food and Wine magazine has also highlighted four sparkling reds to try in this article: https://www.foodandwine.com/blogs/4-great-sparkling-red-wines

Cheers to expanding our opinions into what is an acceptable wine category!