If you go to China's top supermarkets, you will see Mondavi dominating the wine section. This article highlights three key lessons to learn from Mondavi's launch in China in retail and online:
1. Content matters: creating stories, videos that bring the whole cultural experience online
2. Localization: including changing the tasting notes, replacing gooseberry which is not common in China, and adding lychee
3. Use big data to understand customers including age, gender, and other social and demographics characteristics for better targeting
More here:
https://www.alizila.com/three-things-mondavi-selling-wine-china/
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