Wednesday, January 16, 2019

Family Business - Personal Passion

Growing up, I spent several weeks every summer at my cousin's winery. I'd hang out in the tasting room after helping my aunt in the bakery and watch people taste wine and hard apple cider. I loved seeing people sniff the wine, visibly relax, and start talking to the people around them. In the evenings, my aunt and uncle would host dinner parties, bringing people from around the area to eat French or Italian food, try the Old World and New Zealand wines they loved, and listen to Bob Dylan music. People would get tipsy and tell stories about getting hit by lightening or how they used to be the graphic artist for Felix the Cat. This association of wine with relaxation and storytelling continued through my college years into my professional life. Whenever I want to get to know someone better I invite them out for a class of wine.

The winery was best known for their hard apple cider (Doc's Draft) and Bourbon (Black Dirt) rather than for wines. Apart from a deep love of wine culture, I don't know that much about wine. While at the winery, I spent more time in the kitchen learning to cook than I did understand how they make the wine. I'm excited to learn more about wine in this class and hopefully help my cousin rebrand one of his wines.


1 comment:

  1. Wine culture as you've already gleamed is 80% of the reason people enter the industry professionally....

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