Wednesday, January 23, 2019

Pisco's True Origin

I have a personal issue with origin appellations since there is a big dispute over the origin of Pisco. If you talk to any Peruvian person (like myself), you will notice pride in our voices when we call Pisco our flagship drink. However, if you ask a Chilean, you might hear them say that Pisco is theirs. After reading the case on Domain Barons de Rothschild, it left me thinking what is the difference between Bordeaux and Pisco, and why there is no doubt about Bordeaux Origin Appellation unlike Peruvian Pisco. After all, we also have a region called Pisco where the grapes to make it grow. 

I still haven't found the answer. I think we were slow in the global scene to claim Pisco as our own - maybe we didn't think we needed to do it. Only in some regions like EU and recently India, Peru has the Origin Appellation for Pisco and Chilean drinks aren't legally allowed to be called with that name. This article details how after a 9 year dispute, we recently got the Origin Appellation in India:  https://elcomercio.pe/economia/peru/chile-podra-denominacion-origen-pisco-india-litigio-peru-noticia-596331 

If you are curious about the topic, here is a more unbiased article that mentions a dispute in Australia about Pisco where we don't have the Origin Appellation:
https://www.abc.net.au/news/2018-08-19/winemaker-in-battle-with-peru-over-use-of-the-name-pisco/10133394

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