After the 2 classes, we have had, I reflected on the fact that both of our speakers had been women. As a woman in Business School, it is rare to find a class in which even one-third of the guest speakers are women, so I was happy to welcome what seemed like a change.
That led me to think that possibly this was an industry, were female leaders were more common - so I eagerly did some research. Boy, was I wrong.
A quick Google search on "Women in Wine Industry" led me down a rabbit hole of disheartening articles, denouncing the lack of female representation in this Industry. The irony of it all is that this is an Industry that thrives on marketing their products to women, and where women are one of their main consumers.
One of the quotes that particularly grabbed my attention noted that while the overall total female leadership in the industry is 10% (unsurprisingly low after reading many of the articles) there are ZERO female CEOs in wine companies that produce between 100K to 500K wine cases per year.
This is despite the fact that in many of the Viticulture and Enology courses in US university female students largely outnumber men.
While this trend is, unfortunately, found in multiple other industries, I think it is still an important figure to keep in mind as we read the cases in class and meet the speakers.
In case someone wants to take a look at some of the articles, I´m adding a couple of links below:
"Wine´s Glass Ceiling and the Winery Working to Shatter It": https://www.forbes.com/sites/kristifaulkner/2019/01/23/wines-glass-ceiling-and-the-winery-working-to-shatter-it/#6066f4e7314a
"Women and the Wine Industry" (Written by the author of The Wine Bible): https://winespeed.com/blog/2017/12/women-wine-industry/
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