Why wine?

Wine has a way of weaving itself in and out of life. These days, I frequently share wine with friends, order wine while out for dinner, and visit wineries and tasting rooms when family comes to visit. Many of my favorite memories and traditions stem from experiences with wine, and I notice I spend more on wine as my tastes mature. I am taking a class on the dynamics of the wine industry because I feel wine will have a lasting place in my life; I am eager to further my knowledge of the wine industry and hope to share this knowledge to elevate the wine-drinking experience of others.

In the shorter term, this class will dovetail with a wine venture with my classmate and business partner are pursuing through Startup Garage. Our company, Cab Labs, was born when Sarah took the Dynamics of the Wine Industry last year and approached me with an idea to bring a modern voice and new brand to wine. Since last Spring, Sarah and I have spoken to more than 50 wineries and winemakers and countless wine consumers to refine our business plan. As a result, I have become enthralled by the wine industry, particularly the complexity and opacity of the wine supply chain. I am excited to continue learning through this course and am especially interested in innovations that might change how consumers experience wine differently in the future.