Chandon's Bet on Asia

I found it very interesting to look into Chandon China and India, marking LVMH's bold bet into emerging wine markets.

Breaking this down from LVMH's overall financials, we see that wines & spirits comprise 12% of LVMH's overall revenue as of 2017:

And within the wines & spirits segment, we see that revenue is over $5B as of 2017:

Zooming into geographic region of delivery within wines & spirits, Asia comprises almost one third of total revenue:

Suggesting that Chandon's investments in China and India have hit the runway with much success. A glance at their promotions is stunning:

Balloons emulating grapes?! What a move. Since 2013, Chandon's bet on premium sparkling wine in China has soared -- they invented the category in China and have set their roots. According to their website:

Located in the north of China, at the heart of the Ningxia Hui Autonomous Region – one of the country’s largest winegrowing areas – Chandon China was founded in 2013.The region’s exceptional climatic, environmental and geological conditions convinced a team of international experts to establish the estate in this protected terroir. The area is ideal for growing chardonnay and pinot noir, two varieties that are essential for creating sparkling wines using the classic “méthode traditionnelle” style.

When I go back to China to visit my relatives, I'm not going to forget to ask them about Chandon's sparkling wine.