About one or two years ago I run into this particular product in the news... a startup was trying to challenge the traditional market of wine with... blue wine!?! It sounds weird and crazy, but wait to see how it looks!
Apparently, the color hear is not meant to change the flavor but to make the visual experience different and interesting when drinking. Indeed, blue wine is still made from wine grapes. (However, the regulation of some countries do not (yet) recognize the wine as wine - how can it not be red or white!?!)
And why Blue? In psychology, the blue colour represents movement, innovation and infinity. It’s also a colour frequently associated with flow and change
For instance Gik is a Spanish wine company whose blue wines are made from a blend of red and white grapes. It is known to be a "chilled white wine with organic pigments (anthocyanin, from the skin of red grapes, and indigotine) and yields a sweet, crisp flavor".
But even if it started in Spain, the trend has arrived to the two other largest and traditional wine markets: Italy and France. Saracini is an Italian wine company that makes a variety of avant-garde and classic wines. Blumond® is their sparkling blue wine. Technically, it’s a Prosecco mixed with blue curaçao. It has a vibrant light blue hue and presents a sweet, peachy flavor.
The curiosity of consumers has made these two brands successful and available all over the world. Gik can be found in more than 30 US states, after having pre-orders of more than 30,000 bottles before the launch of the product in the US. The wine is intended to attract millenials, being sold in the website as "Blue, the instagrammable" and has a price of $16.
If by now you are curious too and want to try it, don't expect to find it in Trader Joe's (yet) but you can find it online easily!
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