Per our discussion on branding and labels, I ran a quick and dirty analysis of the Top 100 wines from Wine.com. A few commonalities caught my eye: namely the use of the color yellow as one of the main color (53% of labels), the use of cursive (26%), and drawings of the vineyard's building and/or estate (19% of labels). Further, it was a lack of certain components I found most surprising - namely, the lack of people included on labels (only 2% of labels) and the lack of anything "artsy" or abstract (i.e., non-traditional) with the labels (4%). The biggest risk you see brands take is to have brighter colors (i.e., not a drab yellow) included (13%). And while it's interesting that [yellow tail] was able to buck the trend on most of these elements, for the standard wine brand it appears that sticking to tradition with a historic appeal to a brand's gravitas is perhaps the safest route to being a top wine.
How would you design your label?
| Includes: | # | % |
| Elements: | ||
| Animal | 8 | 8% |
| Building/Estate | 19 | 19% |
| Person | 2 | 2% |
| Stylistic: | ||
| Yellow as a main color | 53 | 53% |
| Black as a main color | 22 | 22% |
| Cursive | 26 | 26% |
| Arsty/Abstract | 4 | 4% |
| Bright colors | 13 | 13% |
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