One of Winc's latest wines, Folly of the Beast (a Pinot noir), is named after Moby Dick's famous quote: “For there is no folly of the beast of the earth that is not infinitely outdone by the madness of men.”
Another cool example: Realm Cellars boasted three Shakespearean wines: Falstaff, The Tempest, and The Bard, a Bordeaux-style blend that received 100 points in Wine Advocate in 2013. The innovative labeling of The Bard includes a timeless passage from Richard II:
Another innovative design move: Ovid Vineyards's Experiment line has a literature-inspired bottle modeled off of old library cards.
Back to the classics: Edgar Allan Poe's The Raven introduces Lenore, the narrator's love, to the world. Corvidae Wine's Lenore, Columbia Valley Syrah draws upon this inspiration but denominationally and in terms of the bright black raven on the label:
And some bonus literary quotes about wine that really struck me:
- Homer said: “No poem was ever written by a drinker of water.”
- Shakespeare, in Henry VIII, wrote: “Good wine, good company, good welcome can make good people.”
- Ben Franklin: “Wine is constant proof that God loves us and wants us to be happy.”
Super interesting post! When it comes to selling wine, I think labels and packaging are a highly relevant driver that we usually don't discuss as much as we should. With most people buying their wine in large retail stores with 100s of SKUs, it seems that eye catching packaging can be a huge differentiator, especially when it is relatively costly to learn the quality of each wine (even with Vivino its a pain to scan in all of those bottles!) With that in mind, I wonder what type of packaging is the most eye catching. Is it something thematic and clever like the above or something all about color and design or something totally out there and different (weird shaped bottle)? Whatever it is, it seems to me that wine makers should be putting lots of thought into their bottle design.
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