I was fascinated by some of the trends that Michael Preis
shared with us last class around innovations that the wine industry was going
through like wine on tap or wine on cans. I started doing some research on general
innovations around wine and found an interesting article that features 5
companies that had been born around these trends and innovations, and won Wine
Industry Network’s seventh annual WINnovation Awards for excellence in wine
industry innovation. These companies are: BevStrat, DIAM Bouchage, Emetry, Prosurix
and VA Filtration.
Here is a brief summary of what each company does:
1. BevStrat: provides an independent sales force across the
U.S. that can handle sales calls for the many brands that don’t have the
resources to put together their own dedicated sales teams
2. DIAM Bouchage: uses the Diamant process to manufacture corks.
Their latest one is an ultra-sustainable cork made from natural ingredients:
cork, beeswax emulsion and a 100% vegetable polyol binder.
3. Emetry: uses data analytics to deliver relevant,
accurate, and actionable insights that the wine industry needs to better
understand their consumers and what powers their purchasing decisions
4. Prosurix: offers assurance and protection for consumers
against counterfeiting through an app
5. VA Filtration: provides numerous cutting edge
technologies to the US wine industry like small lot filtration solutions.
For more information, here is the article:
https://www.wineindustryadvisor.com/2018/11/20/wine-businesses-innovative-advances-wine-industry
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