I have worked in finance for a few years, and wine has always
been one of the topics at dinner that can bring people together, regardless of citizenship,
age, gender, and race. I appreciate how with simple production techniques, various
grape varieties can yield vastly different tasty juice, while serving the
common goal – that is to create pleasure and common grounds connecting people much
like what sports can do. In order to learn more about tasting wine rather than simply drinking it, I have taken on a series
of WSET training. Understanding wine in a more systematic approach allows wine
to linger longer in the memory rather than just the taste. Dinking wine therefore
has become more of an appreciation of art of the nature.
I’ve also had friend’s family winery impacted by the massive
Napa fire most recently. During this specific event, I’ve learnt so much about business
branding and strategies, and leadership in difficult times. Witnessing my
friend rebuilding the winery, strategically making decisions about the barrels in
smoke, and relentless working with media and Wine websites for brand recovery
has been an enlightening business case in point. For that, I’m grateful.
So sorry re: your friend's winery re: the fires- they were awful. But completely agree re: the universal "gathering" principle that wine serves.
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