While doing research for a blog post on taste, I came across something curious. A study was released on wine color and perception that tricked a group of wine tasting professionals. The study author, Frederic Brochet, was quite critical of the tasting notes, effectively saying in the discussion portion of the study that all wine tasting notes were based predominantly on visual cues, calling into question the validity of tasting notes everywhere. This kind of person struck me as rather opposed to the 'snobbery' of the wine industry and its associated inaccessibility.
Until I found this website...apparently none other than Frederic Brochet himself has gone on to found a winery! As Taylor noted in his (excellent) blog post on dentists and wine, it appears this industry has a certain allure that attracts even the relative nonbelievers among us.
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