Saturday, March 16, 2019

Wine in Aluminum (Bottles?)


The newest development in alternative packaging for wine… the aluminum bottle. While we’ve mostly only seen this for beer thus far, could this take off for wine?

Consumers are already developing an acceptance of wine in cans, especially for the portability and small format. Could aluminum bottles, with the added benefit of resealable tops, take off even more? Sterling Vineyards (owned by Treasury Wine Estates) thinks they may.

However, there are a few barriers. First, only a small number of suppliers manufacture bottles in sizes that comply with federal regulations (187, 375, and 750 milliliters). But the biggest barrier is the changes that would need to be made to filling lines.

Either way, expect to see a few of these trickle out this year!



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