The newest development in alternative packaging for wine…
the aluminum bottle. While we’ve mostly only seen this for beer thus far, could
this take off for wine?
Consumers are already developing an acceptance of wine in
cans, especially for the portability and small format. Could aluminum bottles,
with the added benefit of resealable tops, take off even more? Sterling
Vineyards (owned by Treasury Wine Estates) thinks they may.
However, there are a few barriers. First, only a small
number of suppliers manufacture bottles in sizes that comply with federal
regulations (187, 375, and 750 milliliters). But the biggest barrier is the changes
that would need to be made to filling lines.
Either way, expect to see a few of these trickle out this
year!
Articles Referenced:
https://www.northbaybusinessjournal.com/northbay/sonomacounty/9332282-181/wine-aluminum-bottles-napa
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