During the final group assignment, I've been researching which varietals best appeals to millennials. We know that they have a particular fondness of rose. The Wine Market Council also found that significantly larger percentages of 20 and 30 year olds report drinking sparkling throughout the year vs older people.
We've seen data showing rose table wine dollar sales growing 66% between 2016-2017. We've also seen Prosecco growing at double digits, particularly international brands such as La Marca which grew 25% in 2016-17 according to Beverage Information and Insights Group. Prosecco accounted for 17% of U.S. Sparkling wine sales in 2018 according to BeverageDynamics. Prosecco has been the go to sparkling wine for my half Italian spouse for a long time. We drink it during fun gatherings and she uses it in cocktails a lot. In response to the rising popularity Prosecco DOC consortium, the entity that overseas the production of the sparkling wine, launched the first ever National Prosecco Week in the US in June 2018. Prosecco is increasingly becoming more and more synonymous with sparkling wine.
Consumers, brands and retailers alike are constantly sussing out the next big trend. Could a combination of rose and prosecco be the answer? The Prosecco DOC is allegedly considering certifying a Sparkling Prosecco making process for the 2019 harvest. Watch this space.
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