Came across this interesting site that supports wineries by GSB alumni which has been around for 38 years!
I asked my GSB alumni about this website vs. his estate winery... 'look at the price tag'... I guess in most parts of the world, $15 bottle wine is not really considered luxury..
Also, I wonder what are channels that can help create affiliation? Is it review, social status (word of mouth from wealthy individuals for instance), or just simply personal taste. As we start getting to know more about different kinds of wine, how do we develop what are nice wine, or simply put, how do I know what I like to drink?
https://partners.vinoshipper.com/stanford
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