This kind of product are in fact commercialized by well known wineries and/or beer producers. For instance, tthe Italian winery Tenimenty Castelrotto launched the Hello Kitty line of wine products and Beck's was behind the beer...
The marketing strategies were very criticized as they were said to promote alcohol consumption among kids. However, the producers claimed that Hello Kitty was not only for kids. What do you think?
A different case is the non-alcoholic product commercialized for kids as if it was wine or champagne. Even Disney launched his own and apparently, the critics the product received were not enough to stop huge sales.
Another example is Pinky, a "champagne" for kids to be able to "cheer with their parents", or "Champín" that looks exactly like a champagne.
Even without alcohol this image is still not a pleasant one to look at...
Elisa,
ReplyDeleteI can't believe this is a thing. I am also surprised that this is legal. I think about all the trouble that cigarette companies got/get into for marketing to children and see lot's of parallels here. I understand that this is non-alcoholic, but if the concern is about getting young children to associate drinking as cool then one can guess what the result will be.
For an even younger audience there is also the risk that they won't understand (or be able to read) the difference between "Champin" and "Champage" and be consuming alcohol without knowing it.
Overall, this seems like a bad idea.
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