Sarah Jessica Parker is launching her own line of wines. This begs the question of what constitutes good wines - is there a celebrity effect? If so, what does a celebrity in wine mean? Is it Robert Parker-esq critiques, Michellin restaurant chefs, pop culture celebrities, or instagram stars?
"The actress will be involved in all aspects of creating the drinks, from naming to designing the bottle label to the winemaking itself."
Jessica Parker - winemaking? What really defines good wine? Is it personal taste? Or techniques, region, marketing?
I believe good wine is like Hermes - there is some foundation in quality, but 90% of it is about story / branding / marketing. It is not like everyday food. It should be considered as part of an identity.
Source:
https://people.com/food/sarah-jessica-parker-new-line-of-wines/
No comments:
Post a Comment