Technology is changing the world, what about wine? The $300 billion industry has only seen succeed a handful of start-ups.
Indeed, most of these successful start-ups are trying to connect the consumer with the overwhelming world of wine. Take Vivino, for instance, allowing the user to scan a bottle of wine and immediately have access to ratings, reviews and price information. Wine consumers are eager to have more start-ups like Vivino (300,000 scans a day!)
What do you feel when you go to a wall of wines in a supermarket? I feel overwhelmed and lost... Vivino helps, but picking a wine is still overwhelming. Naked Wines is the online wine club that wants to help me solve my problem and pick the wine for me. We, the customers, are the angels and by paying $20 a month I get an exclusive wine with a story behind, I drink knowing what I'm drinking and I learn some more about this giant world of wine. Additionally, the club gives me the possibility to exchange my opinion with a community around the world, with a same passion.
Apparently, the club has not only convinced me, it made >$100 million last year in revenues!
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