Perspective on WineInStyle

In order to significantly expand the business, the WineInStyle team needs a cash infusion. Moreover, it will be difficult for the company to expand its geographic reach and its national sales volumes without continued investments in new headcount. Given the limited avenues for Eberhart to streamline operating costs, he should accept the investment, but only if he is able to maintain his controlling interest and after he's conducted due diligence into who the potential buyers are. If he is not able to establish their identify as a buyer, he should seek a different local partner with ties to the local banking/investment community who can help secure a line of credit or an investment with more favorable terms.