Following our final presentations, I took a look at some of the top predicted trends of 2019 to see how many we hit collectively:
1. Growth of under-the-radar, underappreciated varietals - Check. (Birdhorse)
2. New land management techniques resulting from environmental concerns - Check. (Vincycle)
3. Growth in education of wine as a food-centric beverage (in response to concerns of moderating alcohol intake) - Check. (Duovino, Wineology)
4. Growing interest in low alcohol wine options - Hmm... not sure if we hit this one
5. Technology enabling easier purchase of wine, bringing wine sales online - Check. (IndieSips, WineDrop)
6. Consumers will "hunt down sparkling wine from new places" - I'll give this one to Ridley
Pretty good, team!
Source:
https://www.forbes.com/sites/jillbarth/2018/12/13/how-we-will-drink-wine-in-2019-trends-according-to-winemakers-and-pros/#525f9dc63a9c
Love it! I wonder if we'll see a successful low alcohol wine on the market soon. Do you think they would create lower alcohol wine by shortening the fermentation phase or by blending in regular grape juice, or somehow removing some of the alcohol another way? I don't see how the taste could not be impacted, but in a world where we have impossible burgers maybe I'm being short-sighted here. I think it would likely be the lower end of the market that would come out with these wines, as higher-end labels are more likely to see this as disrespectful to the winemaking process and potentially dilutive (pun intended) to their brand.
ReplyDelete