The most important channel for wine sales? Grocery Stores

One of the most puzzling facts we learned in this class is that 90%+ of wine purchases are consumed within 24 hours of the purchase. This suggests most sales are still in-person, and made me wonder: where are people buying their wine? Turns out grocery and liquor stores still dominate.

(Source)

So who's winning in online? There were $1.7B of online alcohol sales in 2017. What's notable is that brick and mortar leaders Total Wine and BevMo own 25% of the online alcohol market, too. It will be interesting to see whether deeper pushes into online grocery from food merchants like Fresh Direct or Safeway can steal more of the alcohol market too, especially given the strong association of wine with food. 

(Source)