Saturday, March 16, 2019

WineInStyle - To Sell or Not To Sell?

Eberhart has found himself at a crossroads. And while I think he should be wary of the new buyers, I think the time has come to sell WineInStyle.

The first reason would be that Eberhart´s heart doesn´t seem to be fully invested in WineInStyle - and after almost ten years of living in two continents simultaneously- I don´t blame him. I think choosing to stay the course with WineInStyle would be furthering his commitment for the long-run with his company, and I'm not sure his personal life aligns with the responsibility this decision would entail.
WineInStyle has grown to a point where more money is needed and a more corporate structure needs to be set in place in order to maintain and accelerate their growth in Japan and other parts of Asia.
Eberhart has done an amazing job to reach this point, yet I believe a change in strategy is essential to ensure this exponential growth- and I´m just not sure Eberhart has the time and entrepreneur like passion anymore to follow through with this new challenge, once again at the expense of his personal and family life back in Palo Alto.
Additionally, I believe Khoo has proven to be a good leader for the next stage of WineInStyle. Eberhart took him under his wing to ensure that he was ready to be CEO, and it would be a testament of the trust he has in him to take Khoo´s side and vote for the sale of the company.

However, I do believe that before the company is sold, the board should do a deep due-diligence of the buyers, to make sure they are selling the company to the right partners to continue the vision Eberhart has for the company, and to support Khoo as the leader of the company.
This is not a decision that Eberhart will make based on valuation. Of course, the amount offered will be an important part of the sale, but this business is much more than just a cash cow for Eberhart - it's more like a child. And like any parent, he has every right to want to make sure he has created a path for his brain-child to be guided to the next steps under the right kind of leadership.

The short answer is yes- Eberhart should sell. Yet he should not sell to anyone with an offer. He should make sure the people he sells to will take care of the company the same way he has, and will maintain a feeling of high-quality and trusted service that the brand has come to be known for.

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