This post doubles as a blog post and as a shameless plug for the company one of my friends co-founded. Flow Kana represents an interesting example of the marijuana industry starting to steal some of the "share of buzz" from wine and other alcohol products. In the most basic sense, the company's branded marijuana products sold through 3rd party dispensaries are competing on the retail level with wine and other alcohol products in California. Additionally, the company appears to be encroaching on other facets of the wine industry, such as tasting rooms. Flow Kana is building out its "Cannabis Institute," which will have a dual purpose. First, it is the central hub for the company, providing processing, manufacturing, and distribution of raw product from small, independent farmers. Second, the property will operate a retreat house with a pot-friendly bed & breakfast and a tasting room. Ironically, the property that was purchased for the Cannabis Institute is a former family winery, and the site of the tasting room is the family's iconic Big Dog Saloon, which represents a good microcosm of marijuana encroaching on wine's share of buzz as a whole.
https://www.businessinsider.com/flow-kana-builds-cannabis-institute-in-wine-country-2018-1
https://www.pressdemocrat.com/business/9284355-181/flow-kana-raises-125-million?sba=AAS
https://www.flowkana.com/cannabis_institute
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