Sunday, March 17, 2019

Artist Bottle Labelling

In 1924, Jean Carlu, the 1918 Designer of the year, created an original work of art for the Chateau Mouton Rothschild vintage. Carlu was known for his clean lines and created a cubist sheep.

Wine and art go together and it's not surprising that Chateau Mouton Rothschild was one of the first wineries to create a tradition of an annual original artwork to commemorate each vintage. AFter a hiatus, Rothschild started the annual vintage artwork program in 1945.

Famous artists that have featured their artword on Chateau Mouton Rothschild include:

  • Salividor Dali for their 1958 vintage. The surrealist gold sheep he drew for the bottle was considered "child-like".
  • Joan Miro for the 1969 vintage. He drew a large bright red grape with blue and yellow colors as a nod to the Rothschild Family racing colors. 
  • Marc Chagall for the 1970 vintage. He depicted a mother feeding grapes to her child and a bird eating grapes off the vine. 
  • Wassily Kandinsky for their 1971 vintage. He painted an abstract piece that belongs to his "archetectural" era. 
  • For the 1973 vintage, the year that Pablo Picasso passed away, Rothschild with permission from the Picasso family estate used one of his paintings that they already owned to decorate the label in homage to him. 
  • Andy Warhol for the 1975 vintage. Inspired by Baron Philippe, Warhol created a label with different images of the famous Rothschild. 
  • Keith Haring designed a satirical Dancing Rams artwork for the 1988 label. 
  • Jeff Koons for the 2010 label drew a vessel in silver over the famous Pompeii fresco the Birth of Venus. 

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