Wine Dives

The Ridley team's observation that 80% of draft beers are drank by men in bars really struck me as a huge opportunity. It's true that many popular, crowded, and/or dive bars do not offer wine for logistical reasons (keeping bottle inventory, constantly opening new bottles when crowds are large and demanding, dealing with wine glasses, wasted wine, etc.). I love the idea of wine on tap for these reasons.

I also see canned wine (go Sarah and Kendra!) as a way to sell into wine demand in these types of bars. One of the most popular apres-ski spots on Park City Mountain, Pig Pen, historically has not sold wine, likely because it is so hectic in there. This year though I saw friends drinking Underwood canned wines and observed the busy bartenders literally throwing the cans across the crowd to people ordering wine. There is also a cultural stigma on ordering wine in dive bars and canned wine is a great way to "blend" into the scene as if you're holding a beer can. 

I hope to see more incremental or innovative ways of tapping into those of us who love visiting spots like the Nut House, but sometimes want a pinot, not a pint!