Naming Wine Brands for Millenials

For our base marketing class we had Alexandra Watkins as a speaker to teach us how to better name products. Given all the creative wine brands we saw this quarter, I wanted to use her playbook for how to create wine bottle names that appeal to millennials. 

A good name should be suggestive, have meaning, convey images, have legs and arouse emotion. 

• Suggestive --> reminds people of your brand (list of adjectives around your brand to inspire it)
• Meaningful --> customers understand it without explanation
• Imagery --> people better remember names they can associate with places or images. Make the name easy to remember.
• Legs --> reinforce the name through other products (Duckhorn was a great example of this) and places such as your tasting room. 
• Emotional --> the brand makes you feel something positive such as joy or warmth. 

Brand names should avoid names that are difficult to spell, copycat another brand, limit brand growth, annoy the consumer, are boring, only insiders can undertstand, and are difficult to pronounce. 

I

Using KPMG's "Meet the Millenials" guide and other online sources I created a stereotype of millenials. 

• Digital Native
• Curious
• Accepting and embracing of difference
• Love balance and flexibility

Based on this information I came up with a couple names to capture millenials. 

• Bottled Sunshine
• Open Air
• Velvet Blush
• Velvet Dark
• Rosebush Blush
• Rosebush Red
• Cartless Horse
• Wild Weekend
• River Weekend
• Body Electric
• Moonlight Liberation
• New York Native
• Outdoor Summer
• Blushing Pony
• Redtime
• Sunkissed Blush
• Dark-Kissed Red
• Summer River
• Winding River
• Roseleaf Blush
• Roseleaf Red
• Andante
• Fuga
• Warm Blush
• Acoustic Red
• Jack & Rose
• Riding Hood Red
• Picnic Wine
• Sunshine blush
• Bottled Weekend
• Liquid Weekend